Every Worker Has a Right to Safety (Occupational Health and Safety)

Every Australian worker has the right to a safe and healthy workplace.

And when they leave for work each day, their families have a right to expect their safe return. In the past five years Australia’s occupational health and safety record has improved significantly. But more still needs to be done.

In 2006 we were privileged to help the Office of the Australian Safety and Compensation Council develop its first strategic communications strategy. The strategy had a clear focus. Get important OHS messages to industry, governments, unions, researchers, academic organizations and workers.

The 18 month strategy identified audiences and activities aimed at the construction, health and community services, manufacturing, rural, and transport and storage sectors. We recommended a marketing mix that included the Internet, internal communications, advertising, publications, word of mouth marketing, national events and media strategies.

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