The 2014 Australian results are interesting. Compared to last year Australians seem to be more trusting. Specifically our trust in:
- Not for profits is marginally up.
- Media is up six points.
- Business has taken a 10 point leap in trust levels.
- There is a higher level of trust in government.
Interestingly Australians trust business slightly more than they trust their governments.
The global survey finds people want CEOs to communicate in a clear and transparent fashion, tell the truth regardless of the situation and regularly engage with their workers. And a clear majority say behaviours like these count more than a CEO being prominent in the media.