Who do Australians trust?

Trust-Around-the-WorldTrust is critical in content marketing, or for that matter in any form of communications. The Edelman Trust Barometer is an annual, global survey showing who people trust. 

The 2014 Australian results are interesting.  Compared to last year Australians seem to be more trusting. Specifically our trust in:

  • Not for profits is marginally up.
  • Media is up six points.
  • Business has taken a 10 point leap in trust levels.
  • There is a higher level of trust in government.

Interestingly Australians trust business slightly more than they trust their governments. 

The global survey finds people want CEOs to communicate in a clear and transparent fashion, tell the truth regardless of the situation and regularly engage with their workers.  And a clear majority say behaviours like these count more than a CEO being prominent in the media.

Check out the 2014 Edelman Trust Barometer.

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