How we think stinks!

Neuroscience is more important than technology when it comes to PR.levitin_w_cover

In recent years there’s been amazing advances in how the brain operates. Neurosciences and other research explore what attracts our attention, how we process and store information and how we retrieve memories. This is critical study particularly for those of us whose careers depend on engaging others.

Each day everyone of us makes decisions while confronted by mountains of information and levels of distraction in Tsunami-like proportions.

I’m currently reading Daniel Levitt’s book The Organized Mind: Thinking Straight in the Age of Information Overload. Levitt looks at how the brain works and strategies to more use our brainpower to more effectively organise our personal, work and social affairs and ultimately make better decisions.

The brain has evolved over tens of thousands of years. So when we communicate perhaps we should be more aware of what drives our thinking and focus on harnessing that potential rather than chasing the latest in transient technology.

 

 

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