PR struts tall in DC

Fred Cook received the Gold Anvil, PRSA's  highest individual award during the D.C. Conference.

Fred Cook received PRSA’s highest award at the Conference.

The usual bleats about PR were gone

I have just returned from the International Conference of the Public Relations Society of America attended by nearly 3000 PR people of all backgrounds and from all parts of the globe.

A key theme over the four day Washington DC meeting was confidence.

Indeed there was an air of confidence ‘in the room’ as delegates debated, listened and argued about the future of PR. Globally the communications economy is picking up and organisations are more aware than ever of the value effective communications brings to business bottom lines.

Which means CEOs and others in the C-suite are more conscious of the need to support their communicators.

Gone were the bleats you’ve heard for years at PR meetings: we need to get a seat at the table. The mood has shifted to a more upbeat demand. We’re at the table, now let’s move closer to the top end.

As Fred Cook, the CEO of Golin, a mega PR agency points out. “Never before have PR professionals had more potential or opportunity but we must think broader, have bigger ideas and act more boldly.”

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