I have been attending the Conference of the International Association of Volunteer Effort (#IAVE2014). With 1000 delegates from 40 countries it has been a fascinating gathering.
Communications and marketing have been high on the list of topics, and I went along to a great session on online and new media. Emma Trapski of Volunteering Gold Coast (VGC) shared thoughts on how social media can work for not for profits. I was particularly impressed with how she sequences VGC’s social media accounts.
Would this work for you?
(Thanks to Connor McGoverne for compiling this table.)
|2-3 times a day||18-29 year old females, 45+ growing fastest|
|14+ times a day||Urban residents aged 18-29|
|Youtube||1-2 times a month||Everyone|
|Linked-in||2-3 times a week||35-54 year old males|
|Once a week||35-44 year old females|
|Google+||Once a day||18-24 year old males|
|Once a day||18-35 year olds|