Time to get Government PR working again

Recent issues surrounding Prime Minister Tony Abbott’s leadership come down to one word and two questions. The word is ‘trust’ and the questions are simple. 

tony-abbott-official

After all the unsettling leadership talk can the Australian public trust Mr Abbott and his government to do the right thing by all sections of the community? Can his own backbench team trust him to act in their interests while pursuing a conservative ideology that has alienated many people.

Trust deficit

The public airing of these questions comes as the US-based PR agency Edelman has just released its 2015 Australian Trust Barometer. For the past 15 years Edelman has measured the levels of trust that people around the world have in the institutions that make up the fabric of modern societies – government, business, media and NGOs.
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Trust levels hit new low

For the past 14 years giant PR company, Edelman has surveyed the levels of trust that people around the world have in  government, business, media and NGOs – the institutions that provide the fabric of modern societies.

The 2015 Trust Barometer is alarming, revealing trust has hit lows not seen since the Global Financial Crisis (GFC) in 2009. In Australia trust is down for government and business and right now we are seeing the issue of trust play out in the troubles surrounding Prime Minister Tony Abbott.

This 2 minute video summarises global trust levels and what the ‘big end of town’ must do to restore reputation.
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World Leaders embrace Twitter

The latest report of the Digital Policy Council shows 123 out 164 countries and three out of four heads of state have now embraced Twitter.

In the last 12 months US President Barack Obama was the biggest mover in the Twittersphere.  He occupies # 1 spot gaining 16 million followers this past year.  The number of people who now follow him exceeds 40 million.

Since the 2008 Presidential Election, Obama has always been comfortable with social media.  However a noticeable upturn in his numbers occurred when the US Government shut down in September last year.  Obama joined other politicians and citizens to tweet his frustrations about the situation.


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