Today content marketing is all the buzz but its origins go back to 1917 and a newspaper man named George Creel.
America dons khaki
When the the Unites States declared war on Germany in April 1917, the Allied Powers had been fighting since 1914. America mobilised over 4 000 000 military personnel and the infusion of American manpower and materiel into Europe changed the course of the war.
Close on 2 000 000 Americans served in France and by November 1918 nearly 10 000 soldiers or doughboys were arriving in France every day. By the end of the War America had suffered 110 000 deaths – almost twice as many as the number of Australians who died in that brutal conflict.
Cyril Barblett was killed in action in France on 11 September 1917. Photograph courtesy Australian War Memorial (public domain).
Behind every policy, program or product there is a person affected by a situation. As content marketers we add context and inspire others when we find that person and tell their story.
Starting this August Australians will commemorate the 100th anniversary of the Great War and honour the men and women who fought in that war and the conflicts that followed.
We’re doing a content marketing campaign that involves the ANZAC Centenary.
A key part of our strategy calls for stories from the 1914 – 1918 era to educate, inform and inspire website visitors and social media users.