Recently a strong community backlash forced the cancellation of a scheme to put black-clad officers of Australian Border Force on Melbourne streets checking visas.
The Government reacted by saying it was a big misunderstanding and named the culprit – a poorly worded media release cleared at a ‘low level in the organisation’.
Border Force media release – right thing but the wrong way
This media release did all what media releases are supposed to do. It captured attention. Unfortunately it was the wrong sort of attention and spiraled off into a media and social media storm, street protests and public ridicule for Border Force.
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