What’s your PR personality?

I have been incredibly lucky to work on small PR campaigns which have been adaptive, creative and passionate and ultimately successful.  There must be larger organisations with these qualities but surveying the current state of Government and corporate Australia, give me the small outfits every time.

What type of PR campaign would you prefer to work on? For me, smaller PR campaigns especially those involving not for profits and community groups are always attractive.Picture1

I guess it is counter intuitive to be in business and aim for small rather than grand communications campaigns. After all isn’t business about making as much money as possible?
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