Cowboys Can Teach PR

Yesterday’s Hollywood cowboys – Hopalong Cassidy, Gene Autry and Roy Rogers – thrilled a generation of kids at Saturday matinees.

 Every week we cheered wildly as we watched them on the silver screen bringing villains to justice. To us kids they were authentic Рplain talking and fast acting heroes living by simple frontier values where you helped neighbours and those in trouble.

 Hopalong, Gene and Roy never sought out trouble but they were quick to act if trouble found them. They used their horse riding, gun toting, two fisted skills to right wrongs and restore things to how they should be back at the ranch or in the town.


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