The man who invented content marketing – in 1917

Today content marketing is all the buzz but its origins go back to 1917 and a newspaper man named George Creel.George_Creel_view1

America dons khaki

When the the Unites States declared war on Germany in April 1917, the Allied Powers had been fighting since 1914.  America mobilised over 4 000 000 military personnel and the infusion of American manpower and materiel into Europe changed the course of the war.

Close on 2 000 000 Americans served in France and by November 1918 nearly 10 000 soldiers or doughboys were arriving in France every day. By the end of the War America had suffered 110 000 deaths – almost twice as many as the number of Australians who died in that brutal conflict.
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