As PR professionals we attend numerous meetings each month. Probably too many for our liking. They can range from plotting a campaign to discussing tactics with your team, a client or colleagues.
You can establish yourself as a PR leader at these gatherings by posing three simple questions and in the process save at lot of time and trouble:
- What are the media and social media implications of our issue?
- Where are the stories?
- Who’s got the images?
At any meeting touching on PR ask those attending two simple questions. ‘How will the media react to our issue’ and ‘can the media tie this topic to something else?’
These inquiries get people thinking about the media implications of the topic on the table, and how to best present it to journalists and through social media channels.