4 reasons to outsource content marketing

My friend PPeter Yorkeeter Yorke runs a very successful content marketing agency in Bangalore India.  We recently spoke about when a company should outsource its content management strategy.

Peter has been helping Indian B2B companies – mainly in the tech space – develop and share content with customers and others. He has been doing this nearly five years and says outsourcing carries distinct benefits.

  • Firstly, outsourcing provides flexibility.  It lets companies scale their content creation activity up or down depending on their budget or what’s happening operationally. And  it can provide the surge capacity if serendipity delivers an opportunity too good to miss.

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