Infographs: Distraction Or Valuable PR Tool?

A previous post talked about infographs as a compelling format for presenting detailed information. bobcraw_infographic_4

Here is one I was recently involved in.  It condenses a complex industry concept into a simple, one-stop image – at a very reasonable cost.

Will the infograph become a standard PR tool like the media release or will it soon disappear replaced by the next, best toy for communicators?

Are infographs merely pretty distractions?  What do you think?

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