Two newspapers literally worlds apart are growing readership and developing new business models. And that’s good news for communicators.
In recent times many people have questioned how newspapers can survive in the digital age. With so much online information how can a traditional newspaper break even let alone turn a profit?
Yet some mastheads are doing just fine and redefining what it means to be a newspaper.
Which is good news for content marketers and PR people because the oldest of the traditional media is reaching more people than ever before and telling stories in new and different ways.