Malaysian Airlines PR faces further tragedy

MH17

(image courtesy of Bloomberg)

Our hearts are broken for those who died on Malaysian Airlines Flight MH17 on Thursday. The instant that air to ground missile hit the plane, hundreds of lives ended and families around the globe were plunged into despair.

Also spare a thought for Malaysian Airlines staff now forced to deal with another calamity. Company communicators may have just gotten over the heartbreak surrounding the disappearance of MH370. Now they must communicate through another tragedy.  The pressure from world media for information will be enormous as these communicators struggle to come to terms with their personal loss of colleagues, possibly friends.
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