Neuroscience is more important than technology when it comes to PR.
In recent years there’s been amazing advances in how the brain operates. Neurosciences and other research explore what attracts our attention, how we process and store information and how we retrieve memories. This is critical study particularly for those of us whose careers depend on engaging others.
Each day everyone of us makes decisions while confronted by mountains of information and levels of distraction in Tsunami-like proportions.
I’m currently reading Daniel Levitt’s book The Organized Mind: Thinking Straight in the Age of Information Overload. Levitt looks at how the brain works and strategies to more use our brainpower to more effectively organise our personal, work and social affairs and ultimately make better decisions.
Most of us want to be led by someone with vision, energy and purpose but communicators don’t always get the type of bosses they deserve.
Sometimes you find yourself working for a manager who won’t or can’t lead. Maybe they’re fearful for their own career, lazy or just never got the opportunity to learn how to lead. A lot of managers fail to make the transition to leader.
The end result is usually the same. Poor leadership has a dreadful impact on a communications team – it stifles creativity, blunts enthusiasm and turns what should be an adventurous vocation into a job without passion.
Courtesy of joyfilleddays.com
Happy New Year!
Here’s three things I wish for content marketers wherever they are … and for you personally.
Firstly, may your campaigns succeed. There’s no greater buzz than when your communication efforts really take off and the numbers roll in. That could be media impressions, new customers, comments or clicks. However you measure success I hope you get to experience that excitement at least one time this year.
Secondly, I hope you have the opportunity to learn at least one new communications skill this year. The world is moving so fast and the crucial question to always ask is am I moving at the same pace or trailing behind?