Australians expect Ministers and CEOs to shoot for the positives and downplay the negatives when presenting an issue. But do we trust authority figures and could ordinary people do a better job?
Who’s your spokesperson?
Most organisations choose a default setting when it comes to presenting an issue to the public. They choose the most powerful individual in their agency or company, then he or she steps forward to speak on everything for everyone. It’s fine if they succeed but if they don’t then everyone in the organisation tumbles over the metaphorical cliff.