Australia’s new Prime Minister is changing how the Government communicates to Australians. In recent days the slogans that plagued us for the past two years are gone and the tone of Ministers is less shrill. They seem more willing to answer questions and explain policy.
Prime Minister Turnbull has committed his Government to a more open communications style which will be good news for Canberra’s public sector communicators. In recent times they have ‘done it tough’ because the previous Abbott administration centralised information flows, restricted information and closed down dialogue.
Turnbull has been a parliamentary pioneer in social media which probably means agencies will place more focus on digital and social outreach in coming days. And he’ll find Public Service PR teams up to any challenge he can present.
Let’s hope this new style continues.