Media releases

For: Communications teams and staff with PR responsibilities

Duration: One day

These days fewer reporters work in newsrooms.  That means media releases are more important than ever to get the attention of the busy few left behind.

This workshop shows you how to write effective media releases and introduces you to media alerts, backgrounders and other media documents.  You’ll write two to three media documents during the day as you cover:

  • What is news
  • How to make your issue newsworthy
  • The importance of media releases
  • A step by step guide to writing media releases
  • Using imagery, audio and video in your media releases
  • Social media releases
  • Writing media alerts
  • Producing media backgrounders, media kits, factoids and tip sheets
  • Audio news releases
  • Tracking, measuring, reporting and always improving your media releases