Social media

For: Managers, staff and volunteers

Time: Four hours

Nowadays social media is baked into all significant PR, advertising and marketing efforts.  How do you make social media a normal part of your conversations and avoid a social media firestorm.

This session covers:

  • Case studies of organisations similar to yours
  • Creating a workable social media policy
  • Roles and responsibilities
  • Choosing the right social platforms
  • Content management
  • Integrating social media and other channels
  • Costs and other considerations
  • Handling criticism on social media
  • Measuring and evaluating effort

Starting out in social media?  Listen to this.