For: Managers, staff and volunteers

Time: Four hours

Nowadays social media is baked into all significant PR, advertising and marketing efforts.  How do you make social media a normal part of your conversations and avoid a social media firestorm.

This session covers:

• Case studies of organisations similar to yours
• Creating a workable social media policy
• Roles and responsibilities
• Choosing the right social platforms
• Content management
• Integrating social media and other channels
• Costs and other considerations
• Handling criticism on social media
• Measuring and evaluating effort

Starting out in social media?  Listen to this.