For: Managers, communications teams and project staff

Duration: Three hour seminar

Story telling is the language of the human camp.  We have told each other stories since cave man days. Yet why do most of us fail to use this age old form to get our message across?

This seminar shows you how story telling can boost your communications effectiveness. You will learn:

  • Why stories work
  • The power of corporate story telling
  • Finding your storytellers
  • How to identify good news stories
  • Qualifying stories
  • Presenting stories to the media
  • Using stories beyond the media
  • Recycling your stories