For: Managers, PR teams, volunteers and line staff

Time: Four hours

Word of mouth can reward or punish your organisation. So how do we set out to deliberately create positive word of mouth?

This unique seminar teaches you the critical steps in creating positive word of mouth:

• How, why and when word of mouth works
• The moment when word of mouth turns to buzz
• Why social media has revolutionised word of mouth
• Four steps to generate word of mouth
• Including word of mouth in your next campaign
• Tracking, measuring, reporting and always improving your efforts

Listen to the four steps in creating word of mouth campaigns.