World Leaders embrace Twitter

The latest report of the Digital Policy Council shows 123 out 164 countries and three out of four heads of state have now embraced Twitter.

In the last 12 months US President Barack Obama was the biggest mover in the Twittersphere.  He occupies # 1 spot gaining 16 million followers this past year.  The number of people who now follow him exceeds 40 million.

Since the 2008 Presidential Election, Obama has always been comfortable with social media.  However a noticeable upturn in his numbers occurred when the US Government shut down in September last year.  Obama joined other politicians and citizens to tweet his frustrations about the situation.

Indonesian President Susilo Bambang Yudhoyono (SBY) made the most spectacular debut onto the Twitter stage. SBY only joined Twitter in 2013 but 4.2 million followers quickly followed him. The Indonesian leader is a quick leaner. He strategically took to Twitter to chastise Australia over allegations the Australian Government spied on Indonesian officials.

The Australian Prime Minister comes in at # 26 in the global Twitter rankings, dropping from # 20 the previous year.  Abbott has been tweeting since November 2011 and has over 270 000 followers. The PM is an infrequent tweeter.  Recent posts serve up feel good content with little apparent effort to interact with others or converse on issues.

Still our PM is streets ahead of leaders from China, Denmark, Sweden and some Gulf countries who are yet to embrace the micro blogging platform.

The adoption rate of Twitter among some world leaders may have slowed but the number of people following political leaders continues to grow.  In 2013, 83 million people  followed a world leader up from 10 million people just three years ago.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>